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About

I’m a communication enthusiast with a preoccupation for musing. I extend empathy by default and hope to put it to good use to brands, preferably through advertising. I’m an aspiring strategist and planner (in the field of communications) who happens to be a techie by qualification. I worked super-hard to get a degree in Computer Engineering – knew I wouldn’t use it but the books were fun. If I go bankrupt it will probably be because I bought a lot of shoes or books or decided to execute some strange business-plan. Or all of the above. The desire to learn and discover makes me invest a lot of time and energy in seemingly useless pursuits that promise no benefits. If curiosity kills the cat, I won’t live long. I think people are fascinating – to the extent of often being blinded by human potential. I love stories – even when they are badly told. Especially if they’re badly told. I’m an impractical idealist who believes that the world can be saved, that people can be rescued, that progress is ensured, that there is meaning to be found, that there are interpretations to arrive at, that there is a truth to be unlocked and that there is a raison d’etre to live up to. I also believe that choosing to be on the side of the truth keeps you rooted in reality – an important side to be on if you’re striving for the ideal. I’m a culture spy on a mission to uncover the sufficiently-evasive influences that govern human nature.

I’m not convinced that living only for yourself fetches you the best returns. I’m somewhat convinced that dogs were created to keep human beings from killing themselves. I’m almost convinced that conversations solve most of our problems. I’m absolutely convinced that metaphors are the best thing that happened to human understanding.

I’ve been listening, reading, watching, observing, soaking and analysing. With this blog, I decide to articulate. I promise to strive for lucidity and simplicity and avoid the esoteric. I expect raps-on-the-knuckle if the promise is not kept. Above anything else, I hope to present relevance.

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6 Comments leave one →
  1. Ajay permalink
    March 14, 2010 4:45 AM

    Well written; Seems to be different from the crowd; Hope our paths cross some day !

  2. Diwakar permalink
    March 25, 2010 4:27 PM

    “I’m absolutely convinced that metaphors are the best thing that happened to human understanding” – Bingo!

    Good stuff! Keep it up 🙂

  3. Saurabh Joshi permalink
    May 14, 2010 3:54 PM

    Hey,
    Loved two things about this blog…
    Start– Life is distracting, very true, in fact i happened to visit this blog by virtue of this truth.
    End- I hope to present Relevance- Feels like this distraction is relevant to my likings.
    No wonder i will get distracted regularly to be relevant.

    Cheers.
    @ Sorajo

    • May 14, 2010 4:13 PM

      You be quite poetic yourself 😀 What were the distractions that led you here?

  4. Saurabh Joshi permalink
    May 17, 2010 2:21 PM

    Rohini or Rrrrohini,

    Distractions- browsing net itself is a big distraction for me, nothing specific about this blog.
    Nice profile pic BTW.

    @Sorajo

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