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Fighting hunger gets you delicious returns =)

April 1, 2010

About a couple of months ago I had written about our epidemic- spreading hunger and Hippo’s fight against it in this blog post. Not Hippo the animal. Yes Hippo the animal. Well Hippo the brand. Hippo the Indian snack food brand that insists on fighting hunger with food and LOVE.

How?

Through a personified love- spreading, joy-causing, warmth-giving, happiness-infusing HIPPO. A Hippo that talks to us from the pack.  A Hippo that talks to us from the adverts. A Hippo that talks to us  on twitter . And Hippo doesn’t just talk. Hippo makes our heads swoon with affection. Why? I mean seriously, what is it about this voice that is sucking us in? Sure it’s cute and entertaining and witty and funny but so are the  many other smartly written pieces of communication out there?

Yes. But what sets this apart is that it’s painfully endearing. I say painfully because we’re not used to this kind of empathy  anymore. Especially if it exudes such innocence. Extending it or expressing such love  is considered to be a weakness of our times. And here is a faceless entity extending heaps of it. To everyone. No questions asked.  And boy have we have been starving for it. Literally, figuratively, metaphorically, whatever.

So much that it is unsettling. We don’t know what to do in the face of it. Sure you can be nice to Hippo in turn. But it doesn’t seem good enough. So we do what we know best and what can be tried at the least. We join its cause. We spread the word. We buy the snack. We share it with friends. We take Hippo’s loving hunger-feeding voice to the uninitiated.

Why do we do it? Are we that gullible to marketing gimmicks? Or are we that jobless in life? A bit of both you could say but the truth is that we’re tempted. It just happens to be that effective a nudge. The entire Hippo experience. Call it the power of love and nice flavours to match it (I recommend the blue one, Italian Pizza, goes well with the texture and feel of the snack) but I would do this with no returns any day. And I would’ve continued to, but it so happens that I did get some returns!

I came home to find a large Hippo Hamper waiting for me! With a more-than-sufficient supply of Hippo munchies that’ll keep me occupied for a while now!! Here’s a glimpse:

But what takes the cake is THIS letter! I mean just look at it. Read it. When was the last time you got a note like this?

Well I’ve never gotten it. It’s not the kind of thing we do anymore. Even when we were kids it was probably a bit much? Maybe that’s why Hippo’s innocence must remain childlike. It is not acceptable coming from adults. Or anyone with ‘good sense’.  And that’s why Hippo has us charmed to bits. An almost-fictional entity giving us much needed real-world warmth.

If evil, deceptive, profit-making marketing is gonna make me feel like such. Bring it on. I will buy such products. I will follow such brands. I will listen to what they’re saying. I will do what they ask me to do.

Thank You and Congratulations Hippo 🙂 You rock. ❤ ❤ *Hug back*

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5 Comments leave one →
  1. Biswaroop permalink
    April 1, 2010 12:40 PM

    Hip Hip HIPPO!!!

  2. April 1, 2010 5:45 PM

    good shit! endearing!

  3. April 1, 2010 5:47 PM

    good shit!endearing !

  4. Sachin permalink
    April 2, 2010 9:04 AM

    i also want Hippo hamper

    • April 2, 2010 11:57 AM

      Hey Sachin,

      Fight hunger with Hippo and Hippo will reward you. That’s all we did 🙂
      Why don’t you follow HelloMeHippo on twitter? Tell Hippo which stores in your area are not selling the snack. It works! We now have Hippo wherever we want 🙂 And do help Hippo get more followers on twitter. Hippo plans to donate more munchies with more followers. Share the snack with friends.

      Or really just enjoy it yourself and don’t go hungry. Hope you get that hamper 🙂 Good luck!

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